C-Biscuit Poker Staking
October 8, 2017

NightRider Jewelry is made in the USA using the finest materials, including genuine .925 sterling silver, 14k gold, and a variety of quality gemstones. With only 2 storefronts in Denver, CO and Scottsdale, AZ, they wanted to improve and streamline their users’ shopping experience on their website by using the user’s physical location and only displaying merchandise available nearby for purchase. Their customer service support team was reporting a large number of customer complaints regarding online orders not being fulfilled due to products not being available near the users’ locations.

The original website was built using a content management system called Business Catalyst but it lacked a way for them to customize it in order to access what their business required. Team TrueTech created a service that pulled the user’s location off of their IP address when orders were being created. By grabbing the longitude/latitude, we could easily find the user’s distance from retailers. This information was then passed back to Business Catalyst so that the website would display the correct retailers with their corresponding products.

By using a user’s physical location to only display products available for purchase near them, disappointment at checkout was eliminated when orders could not be fulfilled after a user entered their payment and shipping information. With more orders being successfully created, NightRider Jewelry benefited from a 50% decrease in email complaints and a 2X increase in sales in only 1 month after the website was streamlined.

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